Generic Keywords or Brand Names?

“We’d like to think everyone has heard of our company and the specific products we sell. Truth is, however, it takes a lot of money and time to achieve top-of-mind awareness and recall. In B2B, unless you’re the ubiquitous, undisputed industry leader, people probably aren’t going to Google your company’s name or the name of one of your branded products when looking for a solution to their problems. Even if they know about you or your products, searchers want to educate themselves. They want to see who else is out there. So don’t make the mistake of focusing B2B SEO principally on proprietary brand names. Most prospects are going to start with generic search terms. Focus your energy there.”

Source: Search Engine Land http://www.searchengineland.com

B2B Internet Marketing Tips

In B2B online marketing, the goal is to gain powerful leads. This goal is unique to the business to business arena, as your site must be compelling and engaging enough to make a user provide their contact information. In the fast paced Internet world creating a B2B website which draws a visitor in can be challenging. That’s why it’s important to understand the world of B2B SEO, online marketing and business to business social marketing. Once you harness powerful B2B Internet marketing tactics, your site will become a lead generating machine.

Ecreative Internet Marketing is an experienced B2B internet marketing agency. Contact us, we’re ready to help you make an impact online.

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