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Industrial Marketing Blog

Johnson Brothers Highlighted Project

Johnson Brothers of Illinois is a leading provider of roll forming products and services. Among its products are roll formed metal parts for furniture, racks, displays and filters. The company accommodates small or large run orders, provides custom roll forming in all metals and specializes in forming prefinished metals.

Johnson Bros. recognized the growth of the online marketplace as an opportunity to reach out to more customers via the web. In 2005, the company recruited Ecreativeworks to spearhead the expansion of their website and online marketing efforts. Since 2005 Ecreativeworks expanded the Johnson Bros. site from just 1 page to more than 40 pages and increased the site’s search engine traffic dramatically.

To achieve increased search engine traffic, Ecreativeworks conducted extensive keyword research determining the relevant terms for Johnson Brothers. The most powerful tool for attaining search engine visibility proved to be the site copy. Johnson Bros. and Ecreativeworks created over 40 pages of new copy, optimized with targeted keywords. This led to steady increases in traffic sent by the search engines. By August 2008, the Johnson Bros. website had seen monthly traffic increase by 250% over the year before.

In addition to improved traffic, Ecreativeworks also implemented interactive forms for the Contact Us, Newsletter sign-up and Request for Quote pages. These new pages help the company connect with its clients and capture their information. Users can now view samples of Johnson Brothers’ work, press releases, and white papers in PDF or CAD format. The site navigation has also been customized to highlight information about their products and specialties. Ecreativeworks also helps Johnson Brothers maintain their online success through regular optimization of the website and monitoring of the site’s performance.

Highlights

• High quantity of rich industry-specific content
• Implementation of forms for Contact Us, Newsletter Sign-up, and Request for Quote
• Intuitive organization of products and specialties for easy searching and navigation
• Pages for work samples, press information and white papers