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Optimizing for Universal Search

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Industrial Marketing Blog

There was a time in the very recent past that a well-designed site, with ethical and professional site optimization and relevant backlinks, used to be sufficient for top placement in the search engines. With the advent of Universal Search, businesses are challenged to keep their sites performing well.

Google pioneered Universal Search by blending listings from its multimedia engines among those it gathers from crawling web pages.  With Universal Search in place, results are now made up of mixed search results, such as blogs, news, video, local search/maps, images, products, and books.  

These ‘mixed-bag’ search results make for a more ‘unified’ web and offer more choices to those using popular search engines such as Google, Yahoo or MSN.

Universal Search optimization also focuses heavily on social media, and new SEO strategies for your industrial or commercial website must be used to keep up with the amount of multimedia content being added to the web every day. 

Count on Ecreative Internet Marketing to give your business a ‘universal’ web presence with a wide variety of optimization and online marketing strategies! Contact us or call today 1-888-234-5071.