In Defense of Keyword Ranking Reports
There’s a growing conversation in the SEO world where SEO professionals argue that keyword ranking reports should not be used, or should not be presented to clients. I’m frankly a bit baffled at how a SEO professional could possibly justify that position, or even do their job without this fundamental tool. Keyword rankings are the first step in the chain of results we are working toward, and without tracking them we can’t understand the impact of our work, the effectiveness of keywords, or how we should be changing the site to improve sales.