Category «Search Engine Optimization»

Yahoo Site Explorer Shuts Down – No Good Alternatives

Yahoo Site Explorer officially shut down today, removing the best (and arguably only viable) free backlink tool on the web. With Bing apparently unwilling to fill that role, we take a look at what kind of alternatives there are to Yahoo Site Explorer, both free and paid.

Understanding the Longtail of Keywords

Longtail keywords are something we talk about in SEO a lot, but probably don’t spend enough time stressing just how important they are. Your longtail searches are far more important than your big money searches, in terms of the amount of traffic they can send you. Today we take a look at the longtail with examples of just why it’s so crucial.

Does Google Consider SEO to be Spam? No!

Google’s Matt Cutts went on record last week to answer a recurring question in the outskirts and corners of the SEO world: does Google consider SEO to be spam? The idea behind the question is that the SEO firm’s job is, ultimately, to manipulate search engine results to that their clients rank better: to perform …

Google to Start Hiding Keyword Data from Webmasters

In a startling move, Google will be hiding organic search query information from webmaster from users who are logged into Google. This information will still be passed along to paying Adwords customers, crushing Google’s claims that this move is being made for privacy reasons.

Bing Clarification: Meta Keywords is Spam Signal Only

The meta keywords tag has long been thought dead by SEO professionals: modern search engines ignore it and Google has always ignored it. The SEO community was surprised then by a statement from Bing that the meta keywords tag is a signal. Now we learn that while it is a signal, it’s only a spam signal, not a ranking signal.