We use a lot of metrics in the search engine optimization world, and our SEO reports are filled with lots of relevant data. But sometimes it’s too easy to get fixated on the wrong things: in the end what really matters is the number of conversions we get per hour of work we put in. Maximizing conversions per hour is what will maximize your profit.
What Sun Tzu’s The Art of War can teach us about search engine optimization, and why the path to true SEO dominance starts before your site ever goes live.
There’s a growing conversation in the SEO world where SEO professionals argue that keyword ranking reports should not be used, or should not be presented to clients. I’m frankly a bit baffled at how a SEO professional could possibly justify that position, or even do their job without this fundamental tool. Keyword rankings are the first step in the chain of results we are working toward, and without tracking them we can’t understand the impact of our work, the effectiveness of keywords, or how we should be changing the site to improve sales.
A website redesign can have extremely effective SEO benefits as long as your designer or design firm keep the SEO impacts of their actions in mind. Here is a checklist of items to make sure your website designer is aware of before starting any redesign project.
When you’re doing keyword research, it’s important to verify whether the search volume for your keyword phrase is really about your products or services. It’s not enough to just see what the search volume is using Google’s keyword tool: after all, there can be a big difference between apple and Apple.
