Google released research on PPC cannibalization of organic results; unfortunately they did not take organic ranking into account, which renders the results fairly meaningless. They did, however, provide a simple equation that you can use to determine if your PPC campaign is worthwhile.
The keyword meta tag has been completely ignored by search engines for years because it was too easily abused. But what about a negative keywords meta tag? Why can’t we tell search engines what words not to rank us for? Adwords advertisers have it, why can’t we have one for organic SEO?
Two opposing philosophies on search engine optimization are increasingly competing to be the one true way to rank your site. The Content is King crowd argues that the only way to achieve true and lasting search engine ranking is through top quality original content. Meanwhile the linkbuilding crowd claims that content is irrelevant with the right backlink profile. So who is right?
Yahoo has released it’s 2nd quarter 2011 financial report, showing a 23% decline in revenues year over year, but with a 9% increase in income. Yahoo’s report is a stark contrast to Google’s recent 2nd quarter report of record revenue and profits. Click through for more details of the financial impact of the Bing/Yahoo merger on Yahoo.
We use a lot of metrics in the search engine optimization world, and our SEO reports are filled with lots of relevant data. But sometimes it’s too easy to get fixated on the wrong things: in the end what really matters is the number of conversions we get per hour of work we put in. Maximizing conversions per hour is what will maximize your profit.
