The keyword meta tag has been completely ignored by search engines for years because it was too easily abused. But what about a negative keywords meta tag? Why can’t we tell search engines what words not to rank us for? Adwords advertisers have it, why can’t we have one for organic SEO?
Two opposing philosophies on search engine optimization are increasingly competing to be the one true way to rank your site. The Content is King crowd argues that the only way to achieve true and lasting search engine ranking is through top quality original content. Meanwhile the linkbuilding crowd claims that content is irrelevant with the right backlink profile. So who is right?
Yahoo has released it’s 2nd quarter 2011 financial report, showing a 23% decline in revenues year over year, but with a 9% increase in income. Yahoo’s report is a stark contrast to Google’s recent 2nd quarter report of record revenue and profits. Click through for more details of the financial impact of the Bing/Yahoo merger on Yahoo.
We use a lot of metrics in the search engine optimization world, and our SEO reports are filled with lots of relevant data. But sometimes it’s too easy to get fixated on the wrong things: in the end what really matters is the number of conversions we get per hour of work we put in. Maximizing conversions per hour is what will maximize your profit.
Google’s entry into social networks has brought us the first full-scale social network war for users, and in the early stages Facebook appears to be blundering with awkward attempts at smear campaign, and paranoid-looking policies that are actually driving users to Google+. Added to this a recent user satisfaction study puts Facebook’s satisfaction rating in the bottom 6%, on the same level as cable companies and utilities, while Google is firmly at the top of the list.
