The Art of War: Sun Tzu on SEO
What Sun Tzu’s The Art of War can teach us about search engine optimization, and why the path to true SEO dominance starts before your site ever goes live.
In Defense of Keyword Ranking Reports
There’s a growing conversation in the SEO world where SEO professionals argue that keyword ranking reports should not be used, or should not be presented to clients. I’m frankly a bit baffled at how a SEO professional could possibly justify that position, or even do their job without this fundamental tool. Keyword rankings are the first step in the chain of results we are working toward, and without tracking them we can’t understand the impact of our work, the effectiveness of keywords, or how we should be changing the site to improve sales.
Facebook Announces Video Chat & Group Chat
In the wake of the private invite-only launch of the new Google+ social network, Facebook has already begun implementing some of the Google+ features that Facebook lacked — notably video chat and group chat. Are we going to see Facebook adopt Google+’s better privacy controls and more intuitive and useful friend and information sorting too? Does this swift ability to copy any Google+ innovation doom Google+?
Google + Company & Business Pages Coming Soon
Since the launch of their new social network, Google+, Google has been flooded with people signing up to try it out. This has led to a lot of questions and demands about features that are not yet implemented in their “field trial,” including the ability to make profile pages to promote your company. Google has just confirmed that you will, when it’s ready, be able to make business profiles to promote your company.
Google+1 Clicks Now Track in Webmaster Tools
Google is firing on all social cylinders this summer in an integrated assault on social media. Their latest is the integration of the Google+1 button with Google Webmaster Tools, allowing you to track the total number of people who have +1’d any of your pages, and display a page by page breakdown.