Keyword Research: When Search Volume Lies

When you’re doing keyword research, it’s important to verify whether the search volume for your keyword phrase is really about your products or services. It’s not enough to just see what the search volume is using Google’s keyword tool: after all, there can be a big difference between apple and Apple.

How to Tell if Your Website Sucks! Infographic

Ecreative Internet Marketing has released their new infographic: How to Tell if Your Website Sucks! This infographic breaks down some of the most common and egregious errors in the categories of website design, usability, and SEO. If items from this list apply to your website, it might be time for an emergency intervention!

Google Launching New Panda Update Soon

At the SMX Advanced conference recently Google’s Matt Cutts said that a new change to the Google Panda algorithm has recently been approved and will be going live soon. This new change is targeted at scraper sites, which sometimes outrank the original sites whose content they’re stealing.

Twitter to Automatically Shorten URLs in Tweets

Twitter has announced that they will now use their t.co URL shortener to automatically shorten links in Tweets. More than just a convenience, this move could help increase Twitter click throughs, and reduce the likelihood of landing on a malicious site.

Google +1 Button Rankings Research

No sooner does Google release their new +1 button, than a white paper comes out measuring the effect of the Google +1 button, including how it alters your keyword rankings. Today we take a look at this research and learn what it tells us, and what it doesn’t.