Sometimes Search Engine Rankings Aren’t What They Appear

Watching the rankings of your relevant keywords is a great way to measure the effectiveness of your search engine optimization efforts. However, before you get too obsessed with that number, realize that rankings aren’t always what they seem — in fact here we see an example where ranking #3 is actually exactly the same as ranking #1.

New Study on Clicks by Google Rank 2011

Optify has released new research of over a million click-throughs in an attempt to predict what percentage of people click on the first result of Google, vs the second, third, etc. We’ve seen research like this before dating back to 2006, but this is certainly the most recent research, and with the changing face of Google results — with social, images, and media as well as geo-targeted search — it’s always good to see recent research. Interestingly, the Optify study shows the lowest click through percentage for the number one Google position of any study to date.

Google Panda Update Hits Ehow – Ehow Loses Rankings

Google has released an update to their Panda algorithm, this time affecting an estimated 2% of search queries and slamming Ehow’s rankings. This update takes into account user information from the Google Chrome browser feature that lets users block garbage sites from their search results. And apparently a lot of users thought that Ehow was a garbage site.

WordPress Trackable Social Share Icon Plugin Released | 2011

Ecreative Internet Marketing is thrilled to unveil our custom Wordpress plugin, Trackable Social Share Icons. This highly customizable plugin provides social media icons for your blog, and clicks automatically track in your Google Analytics. Best of all, we’re providing this plugin for free for anyone to use.