Optify has released new research of over a million click-throughs in an attempt to predict what percentage of people click on the first result of Google, vs the second, third, etc. We’ve seen research like this before dating back to 2006, but this is certainly the most recent research, and with the changing face of Google results — with social, images, and media as well as geo-targeted search — it’s always good to see recent research. Interestingly, the Optify study shows the lowest click through percentage for the number one Google position of any study to date.
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