One of the metrics that you should be paying attention to in your email marketing campaigns is the email open rate. But be aware that this is probably the one email marketing metric that varies the most wildly away from the truth. Today we discuss how email opens are tracked in email campaigns, and why this metric is inherently inaccurate.
Google makes Google instant available through Google Places searches, stating “…part of our ongoing effort to give you the Instant experience everywhere on Google…”
Not that another Facebook update is earth-shattering, but some of the recent changes may have a big impact on your Facebook’s Business or Brand page. If you’re using Facebook to promote your company (and you should be) here are the things that you’ll want to know: Photo Placement Change The first new change worth considering …
Google’s Panda algorithm update brought a lot of focus on duplicate content, with sites getting punished in rankings even if only a handful of their pages had duplicate content. But not all duplicate content is bad — learn the difference between the kind of duplicate content that could get you punished in the rankings, and the kind of duplicate content that won’t.
Mobile smartphones are a rapidly growing trend in the US, and the number of people accessing the web via smartphones is increasing exponentially. Recent research reveals exactly where people are using their mobile phones to search — and surprisingly the largest percentage — over 80% — are using them from home.
