Pay per click is a fast and sure way to the very top of Google search results, but once your SEO has you ranking organically for those phrases, should you stop paying for those ads? Can it be worthwhile to pay for ads when you already rank well organically?
Recent research reveals that over 170 million united states internet users watched online video in February — over half the population of the US. The research also gave a deeper look into how much time these people spend watching video, and which video content providers are the most popular.
If you run an email marketing campaign, one of the questions that inevitably comes up is “what is the best day of the week, or time of day, to send our your mass emails?” There has been a lot of research into the open and click through rates of email marketing campaigns, and today we share those results with you.
Google AdWords has added even more features to their interface. Although Ad Extensions have been around for a while, they’ve been hidden. These four Ad Extension features help practitioners make their ads include additional info, potentially increasing the CTR and Conversions.
In another move that further indicates the importance of video for SEO, Google has launched instant video previews in their search engine results. Now when Google pulls a video result into their search engine results page, you will be able to instantly view four clips from the video right there on the SERP page before deciding if you want to click through to the full video.
