Mobile Search Usage Greatest at Home

Mobile smartphones are a rapidly growing trend in the US, and the number of people accessing the web via smartphones is increasing exponentially. Recent research reveals exactly where people are using their mobile phones to search — and surprisingly the largest percentage — over 80% — are using them from home.

PPC: Should You Buy Ads when You Rank Organically?

Pay per click is a fast and sure way to the very top of Google search results, but once your SEO has you ranking organically for those phrases, should you stop paying for those ads? Can it be worthwhile to pay for ads when you already rank well organically?

170 Million US Internet Video Viewers in February

Recent research reveals that over 170 million united states internet users watched online video in February — over half the population of the US. The research also gave a deeper look into how much time these people spend watching video, and which video content providers are the most popular.

Best Day of the Week to Send Mass Email Eblasts

If you run an email marketing campaign, one of the questions that inevitably comes up is “what is the best day of the week, or time of day, to send our your mass emails?” There has been a lot of research into the open and click through rates of email marketing campaigns, and today we share those results with you.

Google AdWords Ad Extension Features Explained

Google AdWords has added even more features to their interface. Although Ad Extensions have been around for a while, they’ve been hidden. These four Ad Extension features help practitioners make their ads include additional info, potentially increasing the CTR and Conversions.